Rossignol opens its first Parisian temporary store today, November 24th, in 24 Rue de la Paix - 2° arrondissement – the heart of shopping in the capital. With a sales surface of ca 70 sqm and two windows on the street, Rossignol temporary store is characterised by a new pop design concept: a space which recalls art galleries, a place which pays tribute to urban sportswear and to France through the iconic colours blue, white and red.
Recalling the typical material of the Rossignol down jackets, white nylon curtains cover the internal walls and frame the blows up of the Urban Escape advertising campaign’s pictures, which see the multiple world and biathlon champion Martin Fourcade and the model Marizanne Visser as key players.
The red floor, like a red carpet, accompanies the visitor inside the shop. Finally, the blue ceiling outlines the upper space and contains two light trails which, like ski trails, run parallely and cross the whole shop.
The temporary store is divided into two rooms. The first one offers an accurate selection of all the products ranges: from heritage skiwear to contemporary urbanwear; with a podium dedicated to footwear, a category which is achieving relevant commercial success.
The second room is dedicated to the collection of JC de Castelbajac for Rossignol. The collaboration with the pop stylist is displayed in a separate space made vibrant thanks to the combination of primary colours – blue, red and yellow –, which are the essence of the chromatic signature of the French artist.
The temporary store adds to the seven direct monobrand already open: the newly launched Flagship store in Oslo and the stores in Lyon, Chamonix, Megéve, Crans-Montana, St Moritz, Courmayeur.